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Next Up
Samsung
Sports Illustrated
THE CHALLENGE
Evolve the Sportsbook branding to encompass Casino while still having a distinct look/feel.
THE SOLUTION
Utilizing different textures and imagery, we highlight the competitive nature of the sports fan to draw them to Casino.
Sports Illustrated Casino
We know how to play. No matter the game.
THE CHALLENGE
People know Sports Illustrated. But they don't know Sports Illustrated has a Sportsbook.
THE SOLUTION
Draw upon the authoritative and trusted tone of SI while maintaining a modern look/feel. We recognize that SI is an ever-evolving brand and that the SI Sportsbook is a part of that evolution.
Sports Illustrated Sportsbook
The Sportsbook by Sports People.
CREDITS
Role: Creative Team Lead
Next Up
Austin Pickle Ranch
CREDITS
Agency: Cheil
Role: ACD/Art Director
Creative Director: Didi Fraioli
Account Director: Dee Khalil
Samsung
THE CHALLENGE
Samsung is an official partner of the Olympic games. They tasked us with coming up with creative for their sweepstakes, highlighting that the SmartThings app and products allow you to take care of your home...even from Paris.
THE SOLUTION
We had several concepts for this project including:
Two Places at Once
English vs French imagery juxtaposing the two places with an animated English vs French headline.
Olympic Victory
Podium imagery illustrating that "Connectivity is Always Winning".
The Look of the Games
We leveraged the official look/feel of the Paris 2024 games to create a grid of products.
Paris 2024
THE CHALLENGE
Samsung wanted a fun social play, including audience and channel-specific videos, on how you can use the SmartThings app to control almost anything in your home from the touch of a button. They wanted to convey the ease of use, even for the busiest of people while you're on-the-go.
THE SOLUTION
Who has more going on than Martha Stewart? We leveraged the social trend, "GRWM" or appropriately named for these spots, Get Ready with Martha, to show that you can do so much with SmartThings. From checking what's in your fridge to checking in on your pets, the SmartThings app allows you to multi-task and ultimately makes your life easier.
Using Martha's "It's a Good Thing" phrase,
"Samsung, it's a Smart Thing"
SAMSUNG’S SMARTTHINGS x MARTHA STEWART
Next Up
WaterWise Branding
CREDITS
Role: ACD
Austin Pickle Ranch
For the launch of Austin Pickle Ranch, Glander Creative crafted a tailored campaign featuring visually engaging social media content, responsive email layouts, and a strategic customer journey.
By connecting with target audiences and driving engagement from awareness to participation, we helped the venue make a strong debut.
Austin Pickle Ranch Launch
Next Up
WaterWise Branding
In a world of GIFs and DMs, snail mail is a lost art. there's something special about creating your own cards. My cards have gotten progressively more involved - Here is a sampling.
Card Concepts
A collection of postcards that I've gathered over the years from various places I've visited with friends. Each postcard tells a unique story— some have traveled home tucked in purses after a night out, while others bear the marks of the good times we shared, with a bit of food residue. These small, nostalgic artifacts represent more than just memories; they capture the essence of spontaneous moments and the joy we experienced together. This project celebrates the imperfect, the spontaneous, and the authentic, all while showcasing the timeless nature of memories that live on in print.
I Remember When...
Holiday 2023: "WARM WISHES"
In collaboration with my sister's food blog, we sent mulling spice packet complete with instructions for how to enjoy a glass of mulled wine at home!
Holiday 2022: "HOLIDAY Cheer Both far and Near"
Pepperoni's infamous ears are the star of this card. There is a QR code to try out his ears for yourself in the form of an AR Instagram / Facebook filter!
Holiday 2021: "Seasonings greetings"
The very first holiday with my new dog, Pepperoni! This year, my cards came in a mini pizza box like his namesake, complete with a photoshoot outside of my favorite local NYC pizza spot.
Holiday 2020: "Spread Cheer, Not Covid"
This year, I partnered with the Angel Card Project to provide each recipient with the name and address of someone that wasn't able to spend the holidays with friends/family due to Covid. I included a separate card for each person to write to their pen pal!
Holiday 2019: "Holiday Cheers"
A fully functional flat mail coaster for all of my drinking buddies.
Various Cards
WaterWise
CREDITS
Role: Graphic Designer
I’ve been in pitch rooms, led teams, and been on-set, on-press, and on the keys. I know what it takes to make a campaign successful, from internal team operations to results metrics.
If you’re looking for a unique way to cut through the clutter, and create something ownable for your brand,