Samsung
Sports Illustrated
THE CHALLENGE
Evolve the Sportsbook branding to encompass Casino while still having a distinct look/feel.
THE SOLUTION
Utilizing different textures and imagery, we highlight the competitive nature of the sports fan to draw them to the Casino app.
Sports Illustrated Casino
We know how to play.
No matter the game.
THE CHALLENGE
People know Sports Illustrated. But they don't know Sports Illustrated has a Sportsbook.
THE SOLUTION
Draw upon the authoritative and trusted tone of SI while maintaining a modern look/feel. We recognize that SI is an ever-evolving brand and that the SI Sportsbook is a part of that evolution.
Sports Illustrated Sportsbook
The Sportsbook by Sports People.
CREDITS
Role: Creative Team Lead